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From ADA (Fostering Women's Entrepreneurship & Employability in the Digital Business). ADA addresses gender inequalities in the digital economy.


The rise of the female digital entrepreneur

Defined as entrepreneurial activity that takes place primarily through digital media, mobile applications and development, cloud computing and the internet of things, digital entrepreneurship is widespread and growing within our internet-connected societies.

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Unveiling Buyer Personas: How to Identify Target Audiences During the Launch of a New Digital Business

Launching a new online business requires careful planning and a deep understanding of your target audience. By consistently refining your understanding of your target audience, you can build strong connections, drive engagement, and ultimately achieve long-term success in the online marketplace.

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International Women’s Day 2023: “DigitALL: Innovation and technology for gender equality”

This year’s International Women’s Day’s thematic “DigitALL: Innovation and technology for gender equality” offers the perfect opportunity to explore the nexus between peacebuilding, gender equality and technology. Hard to believe, but these three are much more interconnected than you think!

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ADA Call for Mentors

ADA Project gives you the opportunity to become a Mentor for female entrepreneurship, interact with other mentors and trainers, and expand your own network of HEI’s, VETs and Business support services Providers in Europe.

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Online Survey on Women’s Needs for a Digital Business as Female Entrepreneur. Main Results and Recommendations for Training

The aim of the ADA Online Survey was to provide first insights into the complex relationships between digital competences, business plan competence, and entrepreneurial competences of women.

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