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From ADA (Fostering Women's Entrepreneurship & Employability in the Digital Business). ADA addresses gender inequalities in the digital economy.

Unveiling Buyer Personas: How to Identify Target Audiences During the Launch of a New Digital Business

Launching a new online business requires careful planning and a deep understanding of your target audience. By consistently refining your understanding of your target audience, you can build strong connections, drive engagement, and ultimately achieve long-term success in the online marketplace.

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International Women’s Day 2023: “DigitALL: Innovation and technology for gender equality”

This year’s International Women’s Day’s thematic “DigitALL: Innovation and technology for gender equality” offers the perfect opportunity to explore the nexus between peacebuilding, gender equality and technology. Hard to believe, but these three are much more interconnected than you think!

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Women’s participation in the EU’s digital economy — bridging the gap

According to the report of the European Commission, “ICT for work: Digital skills in the workplace”, 90% of occupations now require basic digital skills.

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Digital Education Action Plan – Action 13, Women’s participation in STEM studies and careers

Objectives: To encourage women´s participation in STEM studies and careers and ensure enhanced inclusion of women in the digital economy, the European Commission will support young female students in developing their digital and entrepreneurship competences.

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Female leaders under-represented in more ways than one

Year by year, the number of women on FTSE 100 boards continues to rise. It’s an upward trajectory that should be celebrated, of course – lifting from just 12% a decade ago to a more palatable 39% in 2021.

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