The rise of the female digital entrepreneur

Defined as entrepreneurial activity that takes place primarily through digital media, mobile applications and development, cloud computing and the internet of things, digital entrepreneurship is widespread and growing within our internet-connected societies. 

It is posited to lower the normal barriers to entry when starting a business, reduce overheads, provide access to unlimited global customer base, and increase the flexibility of work . 

Digital entrepreneurship is particularly relevant to women who are still more likely to be primary care providers for children and elders and may be more inclined to seek part-time or flexible working schedules . 

You can read the full article here.